Designing Events that Matter

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This September I have been fortunate enough to be able to say I finally published a book… well 2 actually, but more about the other one later. The big takeaway for anyone who has a book to write is : GET A DEADLINE!!! And of course Do NOT do it alone!

The road that lead to the creation of “The Event Design handbook”, has been a long one, stretching over two years! What I can say is that the experience that I had with Ruud Janssen and Roel Frissen has primed me for more! The premise of this book is to understand the relevance of events that matter and explain to the people who are dealing with this challenge every day a Tool called the EVENT CANVAS .

The cool thing about the model in this book is that it helps you articulate exactly what it is you want to CHANGE by organizing an event. The Change in behaviour is the most valuable result you are designing and generally we do not take the time to step back and have a discussion about Value. This book helps you to do just that. And by having that discussion we hope to challenge anyone in the world concerned with events to up their game and look at what your doing with a fresh perspective.

Having said that… my personal interest in this project lies way beyond events. It is about Change. And that makes me a happy Visual Change Master…;).  For now please go to BIS PUBLISHERS to get the book! It will be available soon on all global platforms!

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